Do you know the street-to-store conversion rate for your stores?
So, how many passersby can you actually draw in?
The new “3D” generation People Counters beside customers’ traffic, give you a complete insight into the habits and behavior of your customers:
-Real Time Traffic
-Draw In Rate
-Dwell time ( Average shopping time )
-Average spending basket
-The success of your marketing campaigns
All data is stored on servers based on “Cloud” technology. Easily connect with your existing retail software lets large number of specially designed reports (hourly, daily, monthly, yearly, a comparative …) that are available on your computers or mobile phones.
How to convert a visitor into a buyer?
- Based on the obtained Analytics, you can:
- Increase Draw in Rate through marketing campaigns, changes of the window appearance or by increasing the visibility of your store.
- Increase conversion rate with better positioning of products, changes in assortment and education of employees
- Increase the Dwell time in the store by interest a potential customers
- Working Hours optimization
- Staff optimization
- Business process optimization
In preparation – Devices for Gender Recognition
On the basis of facial features devices with an accuracy of 70% recognize gender of the customer.
Based on the obtained data, you will have a complete picture of who are the buyers of your products and what is your target group.
Regarding to that, adjust a way of addressing to the customer, customize the presentations of products, enhance marketing activities and we are confident, the results will follow.