Do you know the street-to-store conversion rate for your stores?
So, how many passersby can you actually draw in?
The new “3D” generation People Counters beside customers’ traffic, give you a complete insight into the habits and behavior of your customers:
-Real Time Traffic
-Draw In Rate
-Conversion Rate
-Dwell time ( Average shopping time )
-Average spending basket
-Retention Rate
-Path tracking
-The success of your marketing campaigns
-Queue Analysis
All data is stored on servers based on “Cloud” technology. Easily connect with your existing retail software lets large number of specially designed reports (hourly, daily, monthly, yearly, a comparative …) that are available on your computers or mobile phones.
How to convert a visitor into a buyer?
- Based on the obtained Analytics, you can:
- Increase Draw in Rate through marketing campaigns, changes of the window appearance or by increasing the visibility of your store.
- Increase conversion rate with better positioning of products, changes in assortment and education of employees
- Increase the Dwell time in the store by interest a potential customers
- Working Hours optimization
- Staff optimization
- Business process optimization
In preparation – Devices for Gender Recognition
On the basis of facial features devices with an accuracy of 70% recognize gender of the customer.
Based on the obtained data, you will have a complete picture of who are the buyers of your products and what is your target group.
Regarding to that, adjust a way of addressing to the customer, customize the presentations of products, enhance marketing activities and we are confident, the results will follow.